Intranets for Internal Communication
December 9 - 11, 2015 in Las Vegas
Friday, December 11 • 11:55am - 12:30pm
Building An Internal Platform That Connects Multiple Disciplines With The Purpose Of Coordinating The Registration Of Public-Facing Social Media Networks
Johnson & Johnson, Local Wisdom

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How can large companies keep up with trademark consistency and best practices for social media accounts and website domain names with hundreds of products managed by thousands of marketers around the globe?

Anyone can register a domain name, anyone can create a Twitter account, a Facebook page, a LinkedIn group, and the list of social networks is growing as fast as Silicon Valley.

Learn about how Local Wisdom helped Johnson & Johnson design and build Social Media Central and Domain Central. These two applications helped the company coordinate, register, and manage the large numbers of domain names and social network registrations throughout the world.

From this talk, you’ll walk away with the ability to mirror this strategy, along with the answers to:

  • Why you need platforms for centralization and data collection
  • What the Intranet does for collaboration among legal, marketing, & vendors
  • How the strategy and workflow was conceived
  • What design and development processes were employed
  • Why user-experience is important to users and administrators

avatar for Pinaki Kathiari

Pinaki Kathiari

CEO, Local Wisdom
Pinaki is CEO of Local Wisdom, a digital agency that focuses on creating custom solutions to today’s digital challenges, managing platforms to protect and enhance the digital investment, and staying in the forefront of technology through R&D and products.Pinaki spends his days solving... Read More →
avatar for Jane Schumacher

Jane Schumacher

Trademark Paralegal, Johnson & Johnson
Jane is the Trademark Paralegal managing the domain names for Johnson & Johnson, globally.  As the portfolio has grown, so have her responsibilities. During her time with the company she has helped streamline the workflow and develop internal tools, processes, and policies to coordinate... Read More →

Friday December 11, 2015 11:55am - 12:30pm PST

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