How can large companies keep up with trademark consistency and best practices for social media accounts and website domain names with hundreds of products managed by thousands of marketers around the globe?
Anyone can register a domain name, anyone can create a Twitter account, a Facebook page, a LinkedIn group, and the list of social networks is growing as fast as Silicon Valley.
Learn about how Local Wisdom helped Johnson & Johnson design and build Social Media Central and Domain Central. These two applications helped the company coordinate, register, and manage the large numbers of domain names and social network registrations throughout the world.
From this talk, you’ll walk away with the ability to mirror this strategy, along with the answers to:
