Intranets for Internal Communications

As one of the largest employers in the world with almost 300,000 team members in over 40 countries, Wells Fargo has a lot of great stories to share.

In order to capture these stories Wells Fargo Corporate Communications launched a new external website, Wells Fargo Stories, to share these internal stories with the public.

The Wells Fargo intranet team recognized an opportunity to leverage team members’ high levels of engagement to build ambassadors for the organization and increase story reach. A new feature was introduced to the intranet called Teamworks Share, which allowed team members to easily share Wells Fargo stories directly from the intranet with friends and family.

This session will show you first-hand what sharing your employee’s stories can do for your brand, as well as your bottom-line results, including how to:

• Go from concept to project – creating a strategy
• Build out the concept – integrating with social networks like Facebook and Twitter
• Work with Risk and Legal to effectively mitigate risk concerns
• Plan and facilitate the pilot to prove the concept
• Develop an approach and steps needed to roll out the feature to the enterprise
• Plan for what’s ahead -- lessons learned and what’s next for Teamworks Share

Christy Punch, Digital Media Consultant & Product Manager

Wells Fargo