Learn why video should be your go-to source, to communicate, connect with and motivate your employees—and what goes into creating effective, efficient and engaging videos without breaking the bank!
In this hands-on workshop, you will learn the foundations of effective video content development along with proven strategies, practical approaches and useful tips to creating content that engages employees and keeps the door open to ongoing interaction, including how to:
Denise McKee, Chief Operating Officer
AboutFace Media
In order to be successful, we as communicators must collaborate cross-functionally with I.T., HR, Marketing, Finance, Operations and other departments to engage them in the process and build a compelling case to invest in internal communications. Many fail to clearly articulate and connect the internal digital strategy and technology solution to helping achieve the broader corporate strategy.
In this interactive hands-on session you will learn how several multinational companies have successfully built and managed digital platforms that are engaging employees, transforming company productivity and rebuilding culture, including how to:
Kathryn Everest, Strategist, Communication and Collaboration Solutions
Jive Software
In many organizations, a revolution is brewing -- mobile technologies, business velocity, collaborative engagement, advanced analytics, and unified communications have blended to deliver social success. Organizations that miss the shift from transactional systems to engagement systems will face dire consequences.
This forward-thinking interactive session will unveil how to transform your organization and truly engage the troops, including:
Jeff Willinger, Social Business Strategist
Rightpoint
Gain practical tips and ideas that will help you develop an internal content strategy that aligns with your company’s vision and leverages all internal channels to engage your employees.
Following this discussion, you’ll have tools to:
Lynn Loignon, Vice President of Internal Communications
Kohl’s
Shannon Ryan, CEO
Nonlinear
Medicaid Reform is under way in North Carolina and the delivery of healthcare for 1.8 million people is changing significantly. As the pioneer of Medicaid managed care in North Carolina, Cardinal Innovations Healthcare is at the forefront of this reform. Today, Cardinal Innovations Healthcare is the country’s largest specialty health plan, managing care for 720,000 members with complex needs.
This session will demonstrate how Cardinal Innovations is leveraging its brand purpose and brand promise to prepare employees for the certain change in the future landscape of healthcare.
Cardinal Innovations’ internal campaign, BE The Future, challenges employees to
Melissa Bunker, Internal Corporate Communications Supervisor
Cardinal Innovations Healthcare
As one of the largest employers in the world with almost 300,000 team members in over 40 countries, Wells Fargo has a lot of great stories to share.
In order to capture these stories Wells Fargo Corporate Communications launched a new external website, Wells Fargo Stories, to share these internal stories with the public.
The Wells Fargo intranet team recognized an opportunity to leverage team members’ high levels of engagement to build ambassadors for the organization and increase story reach. A new feature was introduced to the intranet called Teamworks Share, which allowed team members to easily share Wells Fargo stories directly from the intranet with friends and family.
This session will show you first-hand what sharing your employee’s stories can do for your brand, as well as your bottom-line results, including how to:
Christy Punch, Digital Media Consultant & Product Manager
Wells Fargo
P.S Even if you do have millions – you just might pick up a tip or two on how to get the most from your platform!
JoEllen Saeli-Lane, Director of Internal Communications
CARE USA
Every successful company focuses its attention towards understanding the needs of customers, but rarely does it focus the same level of attention towards their own employees. The personas help project members understand and empathize with user groups they may never see face to face.
The goal of the Institutional Personas project was to better understand Mayo Clinic's employees, so that designers, developers and analysts could create better products and services; if the employees were supported with user-friendly tools and resources, they would in turn provide better patient care.
Several unique challenges faced this team. Creating personas on this scale was new territory. Additionally, creating personas that are not project specific posed difficulty because it was unknown ahead of time what kind of information they would need to gather. Finally, making the personas available to everyone at the institution, and educating key user groups on how to leverage persona insight continues to be an ongoing effort of the team.
In this session, discover why institutional personas are important in any organization and how using these personas can help you save time and money, including:
Sumathi Jayakumar, Intranet User Experience Manager
Mayo Clinic
How can large companies keep up with trademark consistency and best practices for social media accounts and website domain names with hundreds of products managed by thousands of marketers around the globe?
Anyone can register a domain name, anyone can create a Twitter account, a Facebook page, a LinkedIn group, and the list of social networks is growing as fast as Silicon Valley.
Learn about how Local Wisdom helped Johnson & Johnson design and build Social Media Central and Domain Central. These two applications helped the company coordinate, register, and manage the large numbers of domain names and social network registrations throughout the world.
From this talk, you’ll walk away with the ability to mirror this strategy, along with the answers to: